While watching the 1947 holiday classic “Miracle on 34th Street”, one scene in particular presented a chance to develop a retro type design.
‘Kris Kringle’ suggests to a mother visiting with her child in the Macy’s toy department to try Gimbel’s for a toy she couldn’t find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy.
A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating “R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers” shows on screen.
The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.
Download Now Server 1 Download Now Server 3 Download Now Server 2 Kirshaw is not your grandfather's sans serif from the 1950s and 1960s. All those old classics like Helvetica, Futura, Franklin Gothic, Univers, News Gothic and others are old, and well past their prime. Kirshaw is a clean, rounded design with some sharp contrasting edges. Like the old classics, Kirshaw is easy to read in long body text, and small captions. Plus, it's delightfully modern and stylish for headlines and logo designs - unlike those old boring fonts that grandpa used to use. Kirshaw is a distinctive, modern, easy-to-read sans serif family consists of 14 weights (including italics). It’s an Adobe Latin 3 Character Set containing 350 glyphs per style (including special characters). Download Kirshaw Fonts Family From Kirk Font Studio